Because one of the worst songs of the 80s will be stuck in your head all weekend.
But, it's kind of fun, right? The lyrics are fun, the scenes are fun, and it puts a spring in your step, doesn't it?
It doesn't really sell State Insurance very well, but, oh well.
At least one-hit-wonder Matthew Wilder is getting a little extra cash.
Ad agency: Colenso BBDO, Auckland.