It's one of the most overused and abused creative linchpins in advertising. But occasionally, art directors get it right.
The best ad from a 2010 award-winning campaign for Pilot extra fine pens.
By Grey, Barcelona.
One of a series of 2010 ads for a French organ donor organization.
Ad via Canada was produced just two months before bin Laden was killed.
WHAT DID YOU KNOW, CANADA?
Best ad from a 2008 campaign for the Schick Quattro.
Ad agency: JWT, NYC.