Anything for free Butt-vertising.
Via: mashable.com
No matter what it costs to make that suit, the return in free publicity will be immense and immeasurable. In fact, it already is.
What do think?
Smart? Or maybe, a little creepy? (The kid is a high school sophomore.)
I think it's damn smart.
For those of you unaware, Taco Bell's tagline is: Think Outside The Bun™.
I'm not a lawyer, but I hope the kid doesn't have national/international swimming ambitions, because I think he just compromised his amateur status.
Previously: Taco Bell flames Old Spice on Twitter.