You've seen his facebook page , now discover his brew. Hint: It doesn't have any head ( snicker ). Also, read the funny new slogans people wrote for the beer on twitter.
The Montreal Gazette printed the above photo of Luka Magnotta, the man-eating porn star, along with a story about the manhunt. Labatt, stupidly, demanded that the paper remove the photo from its website.
What next happened is a page out of the book of Social Media Don'ts.
A twitter hashtag, #newlabattcampaign, exploded.
Labatt has since withdrawn their request. Too late.
Some of Labatt's new taglines below.
Source: adland.tv